Features November 2017

Mother and Daughter Team Sell Fashion Online

The relationship between a mother and daughter can only truly be understood by mothers and daughters. They can go from fighting to laughing in a second. But in this case, this duo is going into the business world as business partners.

Annette McCarthy and her daughter Miranda Norris decided to dive into the online retail world after shopping at other boutiques and wanting to offer a more affordable line of women’s clothing and accessories. The mother-daughter team officially launched Inspired Heart & Home in August 2017.

“We have always had a passion for fashion,” said Annette. “Our goal is to provide a pampering boutique experience for women at affordable prices.”

Their business adventure began with a mother-daughter trip to Manhattan, New York to shop the UBM Fashion Trade Show. During this trip, they found their line of clothing and accessories and once they landed back in Phoenix they immediately began working on their online boutique.

Inspired Heart & Home features trendy, versatile styles that appeal to women of all ages. With infinite outfit possibilities, every selected piece of clothing can go from casual to dressy. Need jewelry or a purse to compliment your outfit? Inspired Heart & Home has you covered. Most items range from $15 to $40.

What’s to come…
Next on their agenda is to add home décor and party planning items to the online boutique in the near future. Looking at the not-so distant future, the dynamic duos have a dream to move the online boutique to a brick-and-mortar storefront. Want to see and touch Inspired Heart & Home’s line of clothing without purchasing it first? They are currently scheduling in-home parties in order for potential customers to try on the line of clothing and accessories. For more information on the in-home parties, email info@inspiredheartandhome.com.

To be the first to hear about new inventory, learn about fashion coordinating ideas, or find out about online promotions, join the Inspired Heart & Home Facebook group page, or visit inspiredheartandhome.com.

Written by: Jennifer Solomon


Jennifer Solomon

Jennifer Solomon is the publisher of North Phoenix Family Magazine and the owner of Inspire PR & Marketing, LLC, a public relations and marketing firm. She has more than 17 years of experience in public relations, marketing and event management. Jennifer is a mom of two kids, ages 9 and 11, who inspired her to start a local family-friendly online magazine for other parents. She loves coaching kids in sports, decorating, and gardening. Follow North Phoenix Family on Facebook, Twitter, Pinterest, and Instagram.

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