By: Jodi Hale
Thousands of parents have set up shop on Kidizen, an online market specializing in the resale of kid’s clothing, shoes, toys, accessories and more. Launched in 2014, the site gives parents an opportunity to earn money back from items their kids have outgrown, while offering stylish, quality and affordable clothing in return. “Kidizen strives to facilitate an economy that supports mom as both micro-entrepreneur and consumer by providing ways to make and save money as their kids cycle through the next size, season, and style,” said co-founder, Dori Graff.
A loyal Kidizen consigner and customer herself, Meredith Schanen set up her own shop, The Silly Goose, on Kidizen just to have a few extra dollars to spend throughout the week. “The first thing I sold was a bundle of my son’s pants that no longer fit him. They were Gap and H&M. I listed them and they sold in a few days.” She then made her first purchase – a pair of striped Mini Boden shorts for her son. “Retail they were around $30. I think I paid $10!” The Silly Goose has since sold 2,345 listings totaling $16,963.27 in sales.
So, what makes Kidizen stand out from their competitors in the sea of consignment possibilities? For one, the Kidizen app’s “search” feature allows customers to easily shop by category, size or brand, making it easy to instantly find items of interest. And, if you like a particular shop, you can “follow” it to receive notifications when they add new listings. It is, as Meredith puts it, “super intuitive and easy to use. They are always coming up with new features, and they update the app as needed for easier use.”
In addition to making a few extra dollars and saving money on purchases, Kidizen offers a great referral program, where you both get Kidizen bucks when your referral makes their first purchase. There is also a Facebook group, called Hello Kidizen, where moms can come together to talk about kid’s clothing and fashion related topics and find helpful tips. “I’m literally on the app every day,” said Meredith. “I answer questions, package up sales, comment on other cute listings, and search for cute things for my kids.”
Meredith has these helpful tips for parents who are considering selling their items on Kidizen:
1. Your cover picture is your first impression. Make it beautiful!
2. Lay clothes out so you can see the item clearly, and use lots of pictures.
3. List new items often and regularly.
4. Be clear in your description of any defects. “The worst thing is having to refund the buyer.”
5. Finally, ship it as soon as possible!
Jodi Hale is an editorial/advertising assistant for North Phoenix Family Magazine as well as a freelance writer. The mother of three amazing boys ages 7, 12 and 14, she has served on the PTA board of their school for more than 7 years, collaborating with teachers, staff and community members to enrich the learning environment for all students through positive and engaging educational experiences. Jodi also volunteers as a public relations specialist for Musical Theatre of Anthem, promoting the theater’s year-round training opportunities and award-winning productions. She loves reading, free-hand drawing, creating props, and raising her boys to embrace life with purpose.