Social media has become a staple in the lives of most teens and doesn’t appear to be going away anytime soon. In fact, a recent survey by The Pew Research Center revealed that 85% of teens between the ages of 13 and 17 are active on social media, a 12% increase from the 73% reported in the previous year. These staggering statistics are evidence that technology has and continues to change the way teens interact with one another and the world at large.
The impact of social media is massive and with that impact comes inherent dangers. However, while there are legitimate concerns with teens using social media, it is important for parents to understand that there are many positive opportunities as well. Here are five reasons parents should actually encourage their teens to use social media – some may surprise you:
Reason #1: We live in a digital world.
We have inarguably, entered the digital age – and at the center of it all is social media. Social media has become an irrefutable influence in commerce, communication, politics, and countless other facets of modern society. As such, it is imperative that teens understand how to navigate the ever-evolving digital landscape.
Reason #2: Employers and colleges are using social media to qualify prospects.
Employers and universities alike have begun to utilize social media as a means of assessing the character of potential employees and students, respectively. A single drunken party post or inappropriate tweet can result in a candidate being removed from consideration completely. There are also many incidents of employees and students being fired and expelled for inappropriate behavior online.
Depending on their career choice, it is more likely than not that social media will play a role in your teen’s future career. From networking to actual job functions, social media is a necessary tool in a growing number of career fields.
Reason #4: It has never been easier for teens to build a successful business.
Social media has provided an unprecedented opportunity for teens to launch lucrative and successful businesses with as little as a smartphone and some ambition. From ecommerce to stock trading, there are a growing number of “teenpreneurs” cashing in on social media.
Reason #5: Social media provides a competitive advantage.
In an increasingly competitive job market, the necessity for teens to create a competitive advantage and stand out from the competition has never been greater. Likewise, it has also never been easier. Social media provides the perfect medium for teens to begin creating content and developing a personal brand that showcases their expertise and experience.
As with any technology, social media is a powerful tool that can be used to your teen’s benefit or detriment. The key is for teens to learn how to use social media the right way and for the right reasons.
Written by: AJ Adams
AJ Adams is a magnetic branding expert, award-winning speaker and the CEO of D6Media, a digital branding agency that helps its entrepreneur and celebrity clientele design, develop, and execute strategies to expand their influence and build their empire. AJ has worked with multi-million dollar brands and celebrity clients including Real Housewife Of New York Bethenny Frankel. His clients rave about his ability to bring crystal clarity to their vision and create actionable strategies that drive real results for their business. His expertise in branding and social media have been honed through nearly a decade of building his own brand and businesses and those of his clients.